LIV comes to terms on blockbuster agreement with FOX Sports in USA

FOX Sports (Wikimedia Commons)

According to Sam Frost of The Mirror on Thursday, the LIV Tour has signed a television contract with a major American television network for the first time. FOX Sports is now back in the golf world after covering the United States Open on a regular basis from 2013 to 2017. The deal increases the legitimacy of the LIV Tour going forward.

When CW Sports was broadcasting the LIV Tour in the United States the last two years, it was not very successful. The reason is because those in charge of the network decided to bring a significant portion of the coverage on tape delay. This concept is so old-fashioned and such a terrible network decision, they deserved awful television ratings.

Under the new agreement, the coverage will be seen on a FOX channel or a channel owned by FOX. We could see LIV on FOX Sports 1, Fox Sports 2, FOX Sports Business or the FOX Sports App. Meanwhile, LIV Golf will continue to be seen in Australia on 7+. In Canada, the LIV Tour is seen regularly on a nationwide level on TVA Sports in French, but only has a regional contract in the province of Ontario on CHCH.

In the new contract, one interesting part of the agreement is the fact that the broadcasters from CW will continue on FOX. Do not forget that the LIV Tour produces its own broadcasts, with Arlo White of Leicester doing play-by-play and David Feherty of Bangor, Northern Ireland doing colour commentary. I have had the privilege and honour of interviewing Feherty in the past and it was one of the greatest personal experiences I have had with the sport of golf. The television broadcasts on LIV are also known for its state of the art drone coverage and putting the leaderboard on the left side of the screen.

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