Racing and Sports Advertising for Brands Reaching Australian Punters

The Sporting Base provides racing and sports advertising opportunities for brands seeking to reach engaged Australian punters. Our audience actively researches racing form, enters tipping competitions, tracks horses and consumes sports betting content across our website and mobile app.

In July 2026, our peak month to date, about 53,700 users generated more than 106,000 page views on thesportingbase.com (GA4, July 2026). In the most recent week, 7,153 users viewed 18,966 pages (GA4, 7 days to 26 Sep 2026). Partners can reach this audience through branded sponsorship of our Racing Form Guide, Tipping Competitions and Black Book, race-day takeovers, sponsored content and social media.

The Sporting Base By The Numbers

~100,000 monthly page views (106,575 in July 2026, our peak month)
~53,700 monthly users (July 2026 peak)
~80,000 monthly sessions (July 2026 peak)
7,153 users and 18,966 page views in the latest week (20–26 Sep 2026)
~50,000 Australian page views a month (Jul–Sep 2026 average)
Racing products are 65–75% Australian
57–68% mobile audience
Racing Form Guide: ~6,100 page views a month
Tipping Competitions: ~9,100 page views a month, 79% on Fridays and Saturdays
~56,000 followers across 12 social accounts (not de-duplicated)
1,000+ Android app downloads (Google Play)

Website figures: GA4, as dated beside each figure.

An Audience That Arrives With Intent

Direct and organic search are our two largest sources of visits: 19,558 and 8,855 of 49,054 sessions (58%), GA4, 1–26 Sep 2026. Our racing tools are where the attention is: Form Guide ~6,100 page views a month (about 71% Australian), Tipping Competitions ~9,100 (79% on Fridays and Saturdays), Black Book ~2,300 (GA4, September 2026 pace).

Our App

Our app delivered about 51,400 ad impressions in the 30 days to 26 September 2026, 87% of them in Australia and around 70% on Fridays and Saturdays (AdMob, 28 Aug – 26 Sep 2026).

Partnership Opportunities

We offer a range of advertising and sponsorship opportunities including:

Display Advertising – Prominent placement across our website, form guides and premium content sections.
Racing & NRL naming rights – Put your brand on our Racing Form Guide, Tipping Competitions, Black Book or big race-day coverage.
Sponsored Content – Educate and engage punters through branded articles, tips, promotions and special offers.
Mobile App Advertising – Promote your brand through our rapidly growing mobile audience.
Custom Campaigns – Need something unique? We work with brands to build tailored campaigns designed to achieve specific business objectives.

Why Advertisers Choose The Sporting Base

✔ Highly targeted racing and NRL audience

✔ Growing user base across web, mobile and email

✔ Multiple advertising channels

✔ Native content opportunities

✔ Data-driven campaigns

✔ Flexible partnership options

Most importantly, we deliver access to users who are actively engaged in racing and NRL—not passive readers.

Let’s Work Together

Whether you’re a racing club, syndicator, automotive, trade, travel, apparel or local business looking to reach Australian racing and NRL fans, we’d love to talk.

To discuss advertising opportunities, sponsorship packages or strategic partnerships, contact our team today.

The Sporting Base — Built For Punters. Designed For Growth.