Melbourne Storm have appointed former West Coast and Geelong midfielder Scott Selwood as the club’s leadership coach for the 2027 NRL season, following in the footsteps of his brother Joel.
The Storm announced the appointment on Tuesday, with Selwood to mentor the club’s current and emerging leaders and work closely with its senior leadership and coaching group throughout next season.
Selwood played 169 AFL games across 12 seasons, 135 with the West Coast Eagles and 34 with the Geelong Cats, before moving into coaching.
He spent six seasons as an assistant coach at Collingwood between 2019 and 2025, overseeing the midfield program during the Magpies’ 2023 premiership win, according to the club.
Following brother Joel
Joel Selwood, a four-time premiership player and former captain at Geelong, held the same role at the Storm in 2023.
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“It’s a huge honour to join Melbourne Storm as Leadership Coach,” Scott Selwood said.
“Through conversations with my brother Joel and having met Frank and Craig a few times, I’ve been really impressed by the Club, its culture and the sustained success it has achieved over a long period.
“Having the opportunity to work with the leadership and coaching groups over the next 12 months is something that really excites me. The Club has some outstanding leaders and I’m looking forward to meeting them over the next few months.”
Frank and Craig are director of football Frank Ponissi and coach Craig Bellamy, news.com.au reported.
Ponissi on the appointment
Ponissi said the club had known about Selwood’s leadership qualities for some time.
“We’ve been aware of Scott’s impressive leadership qualities for some time, particularly through our relationship with Joel, as well as our close connections with Collingwood and Geelong,” Ponissi said.
“Throughout his playing career and more recently as an AFL coach, Scott has demonstrated outstanding leadership qualities, and we know he’ll bring valuable experience and a fresh perspective to our Club heading into an important season.”
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Selwood replaces Todd Lowrie, who has been appointed the Storm’s NSW Cup head coach for 2027. Several former AFL captains have filled the leadership role at Melbourne, including Nick Maxwell from 2015 to 2020, Zero Tackle reported.
The appointment comes in what news.com.au described as an important period for the club, with Bellamy expected to retire at the end of 2027.
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