Jon Rahm has already invested his reputation by joining LIV Golf. Now, the two-time major champion says he can’t completely rule out investing his own money if it helps secure the league’s future.
With LIV Golf actively searching for new investors ahead of the 2027 season, Rahm was asked whether he would personally contribute financially if the opportunity arose. His response left the door open.
Speaking to Golf Channel ahead of this week’s Genesis Scottish Open, Rahm said he had not been approached about investing but wasn’t prepared to dismiss the idea.
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“Something I’ve learned in life, never say never,” Rahm told Golf Channel.
“I’m not going to say absolutely no to anything that can happen in the future.”
The comments come at a pivotal time for LIV Golf.
Multiple outlets have reported that LIV Golf CEO Scott O’Neil is seeking approximately US$300 million in outside investment to help reshape the competition beyond 2026. The proposed model is expected to feature a reduced 10-event schedule while continuing the league’s transition towards a more commercially sustainable future.
Rahm stressed that no request has been made.
Speaking to Golf Channel, the Spaniard explained that O’Neil was exploring numerous options before turning to players.
“They have not asked me to do that yet,” Rahm said.
“I know Scott is doing a lot of work trying to find developers. There are many ways around that.”
The remarks represent a notable shift in tone.
Just last month, Rahm had publicly distanced himself from LIV Golf’s search for investors, insisting his role was to focus on golf rather than the business side of the league.
Speaking at LIV Andalucía in June, Rahm said:
“My job is to play golf.”
He added that he wasn’t a businessman and preferred to leave investment discussions to LIV executives.
While he still isn’t actively leading fundraising efforts, his latest comments suggest he’s become more open to helping if required.
Rahm is one of LIV Golf’s biggest assets.
The former Masters and U.S. Open champion reportedly joined the Saudi-backed circuit in late 2023 on a deal believed to exceed US$300 million, making him one of the highest-paid golfers in the world.
His willingness to even entertain the possibility of investing his own money reflects both his commitment to LIV and the uncertainty surrounding the league’s next chapter.
Other leading LIV players have also expressed confidence that the tour will continue.
Speaking to reporters this week, Sergio Garcia said he was “99 per cent sure” LIV Golf would survive, while Bryson DeChambeau said he was doing everything he could to help the league find a profitable long-term model. Not everyone shares that optimism, however, with Carlos Ortiz admitting the situation is “not looking great.”
For now, Rahm’s priority remains on-course success.
The world No. 1-ranked LIV player is making his first non-major start on the DP World Tour since joining LIV as he tees it up at the Genesis Scottish Open, part of his commitment to maintaining membership on the European circuit.
Whether LIV Golf ultimately requires its biggest stars to become investors remains to be seen.
But if that day comes, Jon Rahm has made one thing clear.
Never say never.
